# How to Set Up Ticket Tiers That Maximise Revenue on TikkBay **Published:** 2026-07-03 · **Author:** TikkBay Editorial · **Reading time:** 11 min · **Category:** Tips & Strategy **TL;DR:** The gap between a sold-out event and a half-empty room often comes down to one thing most organisers overlook: how they structure their ticket tiers. This guide shows you how to use pricing levels, sales windows, group tickets, and fee settings on TikkBay to earn more from every… The gap between a sold-out event and a half-empty room often comes down to one decision that many organisers rush through: how to structure their ticket tiers. It is tempting to set a single price, publish the event, and hope for the best. But a single flat price leaves money on the table. It does not reward the eager fans who want to buy early. It does not capture the guests who would happily pay more for a premium experience. And it does nothing to attract the groups and companies who book in bulk. Smart ticket tiering solves all of this. It creates urgency, rewards early buyers, captures premium demand, and opens your event to group bookings. TikkBay gives you everything you need to build a layered ticket structure for any event, whether you are selling concert tickets in Lagos, a conference pass in London, or a workshop seat in New York. This guide walks you through every ticket setting on TikkBay and, more importantly, how to use each one to earn more. #### **The Building Blocks of a TikkBay Ticket Tier** Every ticket tier on TikkBay is made up of a handful of settings. Once you understand what each one does, you can combine them into a pricing structure that fits your event perfectly. Let us go through them one by one. ##### **Name** This is the label your guests see, such as Early Bird, Regular, VIP, or Gold Table. Clear, descriptive names help buyers understand instantly what they are getting. A name like "VIP Front Section" communicates far more than a generic "Ticket 2". ##### **Price** This is the cost of the ticket in your event's currency. TikkBay supports local currencies across dozens of countries, so you set your price in the currency your audience actually uses, whether that is the Nigerian Naira, the US Dollar, the British Pound, the Euro, the Kenyan Shilling, or the Ghanaian Cedi. One important rule to know upfront: once you create a ticket tier and save its price, that price cannot be changed. This is a deliberate safeguard. It protects every guest who has already paid, and it keeps your sales records honest. If you want to sell at a different price, you simply create a new tier. So take a moment to confirm your number before you save. ##### **Quantity** This is how many of this tier you want to sell. If you leave it empty, the tier is unlimited and will keep selling until your event begins or until you close it. If you set a number, sales for that tier stop automatically once it sells out. Setting a quantity is one of the most powerful tools you have, because scarcity drives action. When buyers can see that only a limited number of Early Bird tickets exist, they move faster. You can increase the quantity later if a tier is doing well, but you cannot set it below the number you have already sold. That rule exists to prevent overselling. ##### **Admits Per Ticket** This setting answers a simple question: how many people does one ticket let in? For a standard ticket, the answer is one. But if you set it higher, you create a group ticket. A group ticket is perfect for tables, packages, and bulk bookings. For example, you could create a "Table of Five" ticket where one purchase admits five guests. When you use group tickets, the quantity you set refers to the number of group units available, not the number of individual seats. So a quantity of ten on a "Table of Five" tier means ten tables, which is fifty guests in total. This is one of the most underused revenue tools on the platform. Companies, friend groups, and families often prefer to book together, and a well-priced group ticket makes that effortless. The admits-per-ticket number is locked once the tier is created, so decide your group size before you save. ##### **Ticket Design Tier** TikkBay generates a polished PDF ticket for every purchase, and this setting controls how that ticket looks. You can choose from several designs, including Regular, VIP, Silver Table, Gold Table, and Executive. If you leave it on auto-detect, TikkBay picks a fitting design based on the ticket name. This is a small touch with a real effect. A guest who buys a premium ticket and receives a visibly premium ticket design feels the value of what they paid for. It reinforces the experience before they even arrive. If you change the design tier later, only newly issued tickets get the new look, while tickets already in your guests' inboxes keep their original design. ##### **Description** This is a short space to explain what is included in the tier. Use it to list the perks: "Includes welcome drink and priority entry" or "Front-row seating with a meet-and-greet". A clear description removes hesitation and helps buyers justify choosing a higher tier. ##### **Sales Window** Every tier can have its own optional sales window, with a start time and an end time. If you leave the window empty, the tier sells immediately and continues until your event starts. If you set a start time, the tier stays hidden until that moment arrives. If you set an end time, the tier closes automatically at that point. The sales window is the engine behind Early Bird pricing, timed releases, and last-minute tiers, as you will see in the strategies below. Sales window times follow your event's own time zone, so a tier that closes at midnight closes at midnight for your local audience, no matter where your buyers are. _Mobile Web Screenshot: The ticket type creation form showing the Name, Price, Quantity, Admits Per Ticket, Ticket Design Tier, Description, and the expandable Sales Window section_ #### **Five Proven Ticket Tier Strategies** Now that you know the building blocks, here is how to assemble them into structures that sell. These approaches work for almost any event type, from concerts and comedy shows to conferences, workshops, and exhibitions. ##### **Strategy 1: The Early Bird Ladder** This is the classic revenue builder, and it works because it rewards urgency. You create the same experience at rising prices over time. Start with an Early Bird tier at your lowest price, with a limited quantity and a sales window that ends a few weeks before the event. Then create a Regular tier at a higher price that opens when Early Bird ends. You can even add a Late Release or Door Price tier that is higher still. For example, a concert might offer Early Bird at 20 US Dollars limited to the first 100 buyers, Regular at 30 US Dollars after that, and a Final Release at 40 US Dollars in the last week. The same seat costs more the longer a buyer waits, which pushes people to commit early and gives you a strong base of sales well before the event. You do not have to manage these transitions by hand. Once you set the sales windows, TikkBay closes one tier and opens the next automatically. ##### **Strategy 2: The Good, Better, Best Lineup** People make decisions by comparison. When you offer three clear levels, most buyers gravitate towards the middle, and a meaningful number reach for the top. Create a Regular tier for general access, a VIP tier with added perks such as priority entry or premium seating, and a top tier such as Executive or VVIP with the best of everything. Use the description field to make the difference between them obvious, and use the Ticket Design Tier setting so each level looks the part. For instance, a conference could offer a Standard pass at 80 Pounds, a VIP pass at 150 Pounds that includes a networking lunch, and an Executive pass at 300 Pounds that adds front-row seating and a speaker dinner. The Executive tier also quietly makes the VIP tier look like excellent value, which lifts your average order. ##### **Strategy 3: Group and Table Tickets** This strategy unlocks buyers a single-ticket structure would miss entirely. Using the admits-per-ticket setting, you create tiers designed for groups. A nightlife event might sell a "Table for Six" that admits six guests and includes a reserved table. A comedy show might offer a "Squad of Four" at a slight discount per head to encourage friends to come together. A gala might sell a full "Corporate Table of Ten" to companies. Group tickets raise your average order value and fill your room faster, because one decision-maker brings several guests at once. They also reduce the friction of coordinating separate purchases among friends or colleagues. ##### **Strategy 4: Free Tier Plus Paid Upgrades** Not every event charges at the door, but free events still benefit from tiering. On TikkBay, a tier priced at zero is free, and free tiers carry no service fee at all. You can offer free General Admission to fill the room and build your audience, while selling a paid Priority or Reserved tier for guests who want a guaranteed better spot. A community festival could let people attend for free while selling a limited number of paid front-section tickets. You grow your reach and still earn revenue from the guests who value the upgrade. ##### **Strategy 5: The Limited Premium Drop** Scarcity is persuasive, so make your best tier genuinely scarce. Create a small-quantity premium tier, give it a standout name and design, and let buyers see how few remain. A "Backstage Experience" limited to twenty guests, or a "Founders Circle" capped at fifty, signals exclusivity. The limited count does the selling for you, and these high-value tiers can contribute a surprising share of your total revenue from a small number of sales. #### **Who Pays the Service Fee? A Setting That Shapes Your Pricing** Beyond the individual tiers, there is one event-level setting that directly affects how your prices look to buyers: the Absorb Service Fee option. By default, TikkBay's service fee is added on top of the ticket price at checkout, so the buyer pays it. If you turn on Absorb Service Fee, you cover the fee instead, and it is deducted from your payout. The buyer then sees a clean, round price. Both approaches are valid, and the right choice depends on your goal. If you want the lowest possible payout deduction, let the buyer pay the fee. If you want your pricing to look polished and predictable, for example exactly 50 Dollars with nothing added at checkout, absorb the fee. Many organisers running premium or brand-led events choose to absorb it, because a clean price reinforces a premium feel. The fee itself depends on your country and currency, and TikkBay shows you the exact figure as you build your tiers, so there are no surprises. _Mobile Web Screenshot__: The event settings showing the Absorb Service Fee toggle with the explanation of how the fee is handled in each mode. Note: the rates in this screenshot doesn't reflect the actual rate. Always use the rates published on the website homepage/pricing page_ #### **Selling to a Global Audience: Dual Currency** If your event draws an international crowd, TikkBay lets you offer a tier in two currencies at once. Alongside your primary price, you can set a secondary price in a second currency, and buyers choose which they prefer at checkout. This is ideal for events that attract guests from different countries, such as an international conference or a diaspora concert. A buyer in your home market pays in the local currency, while an overseas guest pays in theirs, each seeing a price that feels native to them. TikkBay routes each payment through the right gateway automatically, so you do not have to think about the mechanics. Behind the scenes, TikkBay serves African organisers through Paystack and Flutterwave with local payment methods, including mobile money in many markets, and serves organisers across the United States, the United Kingdom, Canada, Australia, much of Europe, and beyond through Stripe. Whatever your location, your buyers pay in a familiar way. #### **Managing Your Tiers Over Time** Your ticket tiers are not set in stone after you publish. TikkBay gives you the controls to adapt as your sales unfold. You can reorder your tiers so the ones you most want to sell appear at the top of your event page. You can pause a tier to take it off sale temporarily and reactivate it later, which is useful for holding back a release or briefly closing a tier. You can increase a tier's quantity if demand is strong, as long as you stay above what you have already sold. There are sensible limits that protect your buyers. You cannot change a tier's price once it is set, you cannot reduce a quantity below the number already sold, and you cannot delete a tier that has sold tickets. These rules exist so that anyone who has already paid keeps exactly what they bought. _Mobile Web Screenshot__: The ticket tier list on the event edit page showing several tiers with options to reorder, edit, and pause them._ #### **A Simple Framework to Get Started** If you are setting up tiers for the first time, here is a reliable starting point you can adapt: 1. Create an Early Bird tier at your lowest price, with a limited quantity and a sales window that ends two to three weeks before the event. 2. Create a Regular tier at a higher price with no end date, so it sells right up to the event. 3. Add a VIP tier with clear perks in the description and a fitting design tier. 4. If your event suits groups, add a group or table ticket using the admits-per-ticket setting. 5. Decide whether to absorb the service fee based on whether you want clean pricing or the lowest deduction. 6. Order your tiers so your priority sellers sit at the top, then publish. This structure alone will outperform a single flat price for almost any event, and you can refine it as you learn what your audience responds to. #### **Start Earning More From Your Next Event** Ticket tiering is the closest thing event organising has to a free upgrade. The same event, the same venue, and the same audience can produce noticeably more revenue simply because the pricing is structured with intention rather than guesswork. TikkBay gives you every tool to do this well: flexible tiers, automatic sales windows, group tickets, premium ticket designs, dual currency, and transparent fees. The only thing left is to put them to work. Head over to [tikkbay.com](https://tikkbay.com), open your event, and build a ticket structure that does justice to the experience you are creating. Your future self, counting a fuller till after the event, will thank you. If you have not created your event yet, start with our guide on [How to Create Your First Event on TikkBay and Start Selling Tickets in 10 Minutes](https://tikkbay.com/blog/how-to-create-your-first-event-on-tikkbay), then come back here to price it for maximum revenue. ## Tags - [tikkbay](https://tikkbay.com/blog/tag/tikkbay) - [ticket tiers](https://tikkbay.com/blog/tag/ticket-tiers) - [ticket pricing strategy](https://tikkbay.com/blog/tag/ticket-pricing-strategy) - [Early Bird tickets](https://tikkbay.com/blog/tag/early-bird-tickets) - [VIP tickets](https://tikkbay.com/blog/tag/vip-tickets) - [group tickets](https://tikkbay.com/blog/tag/group-tickets) - [event revenue](https://tikkbay.com/blog/tag/event-revenue) - [ticket types](https://tikkbay.com/blog/tag/ticket-types) - [event pricing](https://tikkbay.com/blog/tag/event-pricing) - [sell more tickets](https://tikkbay.com/blog/tag/sell-more-tickets) --- **Canonical URL:** https://tikkbay.com/blog/set-up-ticket-tiers-that-maximise-revenue **Markdown source:** https://tikkbay.com/blog/set-up-ticket-tiers-that-maximise-revenue.md **Last updated:** 2026-07-27T03:32:35+01:00 _This document is the machine-readable representation of the blog post for AI assistants. For the full editorial archive in one fetch, see [/llms-full.txt](https://tikkbay.com/llms-full.txt)._